April 29, 2026

Hejia Li In The Generation 26 Campaign For Gucci, Envisioned By Demna

HEJIA LI Featured in Hejia Li in the Generation 26 campaign for Gucci, envisioned by Demna - April 2026

Hejia Li leads the generation 26 campaign for Gucci, imagined and photographed by Demna, with artistic direction by Ricardo Zanola, direction by Jonathan Glazer, hair by Anthony Turner, makeup by Sam Visser, casting by Piergiorgio Del Moro, and manicure by Elena Stepaniuk.